How to Attract 30+ New Patients Per Month in Under 10 Minutes Per Day

How to Attract 30+ New Patients Per Month in Under 10 Minutes Per Day

By Justin Morgan

Search engine optimization isn’t something taught in dental school, which is why I’ve taken it upon myself to teach it in a dental SEO course.

But if you’re like most dentists, SEO isn’t your favorite past time. And here’s why:

SEO is confusing. It’s mysterious. It’s highly technical. And it’s really not a sexy subject, especially for a dentist who just wants to do great clinical work. Continue reading

How To Respond to Positive Online Reviews

Feeling The Love? Don’t Leave Them Hanging.

by Dr Gina Dorfman, DDS

Most of us tend to obsess over an occasional negative online review. We fume about it for days. We complain to our team, our spouse, and anyone who’d listen.

It’s understandable. Negative feedback hurts. We work so hard to take good care of our patients, and we are very sensitive to any criticism that seems unjustified or inflated.

The problem is that while we spend so much energy on an occasional negative review, we often ignore dozens of glowing reviews from our happy and loyal patients. It may be human nature to concentrate on the negative, but ignoring the positive feedback is a missed opportunity to build your online reputation. Continue reading

New Year, New Benefits: How to Remind Patients That Their Benefits Have Renewed [Free Email Templates]

New Year New Dental Benefits; renewed-dental-insurance-benefits

A fresh year inspires many people to set new goals and resolutions. A lot of your patients are probably setting healthy goals for 2017 including working out more and eating right. That is why now is a peak time to send them a recall reminder that addresses their oral health.

Preventive dental care may or may not already be on their resolutions list, so give your patients an extra push. Maintaining a fit smile coincides with living a healthy lifestyle. Your patients are already thinking about how to improve themselves this year. Why not start with their teeth? Continue reading

7 Effective Patient Education Strategies

7 Effective Patient Education StrategiesFocusing on patient education can increase patient retention and case acceptance, two primary goals for dental offices. Patients who are educated about oral health will value your services and are less likely to break appointments. They will stay on top of recall because they know how important it is to their overall health.

The majority of patients do not have much knowledge about dentistry. The information that they do have likely comes from articles they’ve read or the experiences of their friends and family members. The validity of their sources might be questionable. Continue reading

Simple Strategies for Managing Patient Medications with YAPI and Open Dental


Keeping an accurate record of prescription and over-the-counter medications that patients take as well as regularly updating their records is vital to safe dental care delivery. Maintaining such record, however, can be challenging as patients often change medications, forget to list them or simply misspell confusing drug names.

Fortunately, with YAPI and Open Dental you can manage this task successfully. This article is intended to offer some best practices for creating and managing your Medication Master List in Open Dental and adding medications to the patient chart from YAPI.

Continue reading

They’re HAPPY at YAPI – But Can They do SEO?

They’re HAPPY at YAPI - But Can They do SEO; dental-seoWhat if I told you the key to being ranked on Google is to have a positive attitude? You’d probably say I’m crazy. And you’d be right. Crazy like a fox.

Let me explain.

You see, dental SEO (search engine optimization for dental websites) is really about two major things:

  1. Creating an amazing piece of content.
  2. Promoting that content to people who would value it.

Continue reading

How to Handle Perpetual Appointment Breakers

How to Handle Perpetual Appointment Breakers; missed-appointmentEvery office has those patients that either show up late or miss appointments again and again. You know who they are. They might tell you they are very sorry, but something came up at the last minute. They might not appear to feel bad at all. Whatever the reason, it happens continuously, and they cannot be trusted to keep an appointment.

These are the patients that you should never pre-appoint. Pre-appointing patients is an excellent recall habit that increases retention, but not everyone deserves the opportunity. It should be a privilege reserved for your compliant patients – those who value your service and that you can trust. Continue reading