Wonder what email programs your patients use, what percentage of your patients check your emails from mobile devices?
Each time a patient opens an email sent by YAPI, we keep track on which email program or device they’re using. Our data show that
– more email is read on mobile devices (44%) than on a desktop email client (21%) or via webmail (30%)
– Apple iPhone is #1 email client
– Apple iPad is #1 tablet
If you aren’t optimizing your emails for mobile devices, now is the time.
Optimize your emails for one thumb, one eyeball mobile use:
- Increase font and button sizes
- Use single-column design (select Mobile Friendly template in YAPI Email Designer)
- Reduce the text by half and focus on valuable content
- Test on mobile devices