Summer is made for vacations, holiday party season starts in early December and springtime means flowers are in bloom. Did you also know there are peak times you should be reaching out to your patients?
Three specific times of the year are optimal to encourage your patients to schedule an appointment. Step up your marketing efforts and send email blasts and postcards around these times:
- Back to school for pediatric offices (end of July or beginning of August, depending on the local school schedule)
- End of the year insurance (first mailing in September and second in mid-October)
- New Year’s resolutions (early January or mid-February, depending on the message)