By Justin Morgan
If earning new patients from Google is a mystery to you, and you’d like to learn more about how to attract more patients, this article is for you.
There are 3 steps to positioning yourself as a new patient magnet that Google will lift up as the best selection in your community. Continue reading
By Justin Morgan
Search engine optimization isn’t something taught in dental school, which is why I’ve taken it upon myself to teach it in a dental SEO course.
But if you’re like most dentists, SEO isn’t your favorite past time. And here’s why:
SEO is confusing. It’s mysterious. It’s highly technical. And it’s really not a sexy subject, especially for a dentist who just wants to do great clinical work. Continue reading
by Dr Gina Dorfman, DDS
Most of us tend to obsess over an occasional negative online review. We fume about it for days. We complain to our team, our spouse, and anyone who’d listen.
It’s understandable. Negative feedback hurts. We work so hard to take good care of our patients, and we are very sensitive to any criticism that seems unjustified or inflated.
The problem is that while we spend so much energy on an occasional negative review, we often ignore dozens of glowing reviews from our happy and loyal patients. It may be human nature to concentrate on the negative, but ignoring the positive feedback is a missed opportunity to build your online reputation. Continue reading
Effective today, all emails sent via YAPI will utilize opportunistic encryption using TLS. Continue reading
YAPI Call Me email link allows patients to request a phone callback from a dental office by clicking a link in an email. Unlike other Call Me implementations, this convenient feature doesn’t require patients to fill a contact form and delivers patient’s request along with patient’s contact information to your office in real time – just within seconds after the request. You typically use Call Me link in appointment, recall reminders or any other emails.
The HIPAA omnibus final rule includes new requirements that may apply when a patient requests an electronic copy of the patient’s information from a covered dental practice that maintains the record electronically. More here.
As a result of new requirements many dental offices started using secure email providers like ZSentry, DataMotion or MD OfficeMail Crypt-n-Send when emailing ePHI – electronic protected health information. Both can be configured as a standalone email encryption service that works along with your existing email account like Gmail, Yahoo, Hotmail.
This article describes how to enable the use of a secure email provider when sending emails in YAPI.
Wonder what email programs your patients use, what percentage of your patients check your emails from mobile devices? Continue reading
