Most of us tend to obsess over an occasional negative online review. We fume about it for days. We complain to our team, our spouse, and anyone who’d listen.
It’s understandable. Negative feedback hurts. We work so hard to take good care of our patients, and we are very sensitive to any criticism that seems unjustified or inflated.
The problem is that while we spend so much energy on an occasional negative review, we often ignore dozens of glowing reviews from our happy and loyal patients. It may be human nature to concentrate on the negative, but ignoring the positive feedback is a missed opportunity to build your online reputation. Continue reading →
A fresh year inspires many people to set new goals and resolutions. A lot of your patients are probably setting healthy goals for 2017 including working out more and eating right. That is why now is a peak time to send them a recall reminder that addresses their oral health.
Preventive dental care may or may not already be on their resolutions list, so give your patients an extra push. Maintaining a fit smile coincides with living a healthy lifestyle. Your patients are already thinking about how to improve themselves this year. Why not start with their teeth? Continue reading →
Focusing on patient education can increase patient retention and case acceptance, two primary goals for dental offices. Patients who are educated about oral health will value your services and are less likely to break appointments. They will stay on top of recall because they know how important it is to their overall health.
The majority of patients do not have much knowledge about dentistry. The information that they do have likely comes from articles they’ve read or the experiences of their friends and family members. The validity of their sources might be questionable. Continue reading →
Last minute hygiene cancellations are very costly for dental practices. When a patient cancels their appointment, filling that slot becomes the scheduler’s top priority. When a broken appointment happens last minute, filling it becomes the responsibility of the entire team, and YAPI can help.
When a cancellation occurs, consult your YAPI dashboard right away. There may be patients on the doctor’s schedule today or tomorrow who are due or past due for hygiene. You may be able to add a hygiene appointment to their treatment. The following three steps should be taken in quick succession to fill your calendar. Continue reading →
Indoctrinating patients to your dental practice will turn a patient who visits for a one-time hygiene appointment into a lifelong evangelist. This has nothing to do religion (aside from language); rather, this involves winning others over with extreme enthusiasm.
What are examples of businesses that have done a great job indoctrinating their audience? Tesla is a perfect example. People talk about how great their cars are without ever having driven one, let alone owned one. Apple computers have wait lines and underground markets for their new releases. These companies have a powerful pull that attracts an audience like honey to bees. Continue reading →
If you are serious about marketing to your patients, you’ve probably created some awesome designs that you are proud of. Maybe you worked with a graphic designer to create a flyer advertising a seasonal offer or a beautiful brochure with photos of your newly renovated office. You’ll want to get the most use out of these materials because they look great and you spent time and money on them.
It might seem like a no-brainer to save the image as a large JPEG or PDF file to include in your marketing emails. YAPI’s integration with MailChimp makes it easy to send email blasts to your patients. It’s quick and cost effective.
This is actually not a good idea, for reasons you may not know. So let’s discuss why including large images in your emails is not recommended. Continue reading →