Every office has those patients that either show up late or miss appointments again and again. You know who they are. They might tell you they are very sorry, but something came up at the last minute. They might not appear to feel bad at all. Whatever the reason, it happens continuously, and they cannot be trusted to keep an appointment.
These are the patients that you should never pre-appoint. Pre-appointing patients is an excellent recall habit that increases retention, but not everyone deserves the opportunity. It should be a privilege reserved for your compliant patients – those who value your service and that you can trust. Continue reading →
Last minute hygiene cancellations are very costly for dental practices. When a patient cancels their appointment, filling that slot becomes the scheduler’s top priority. When a broken appointment happens last minute, filling it becomes the responsibility of the entire team, and YAPI can help.
When a cancellation occurs, consult your YAPI dashboard right away. There may be patients on the doctor’s schedule today or tomorrow who are due or past due for hygiene. You may be able to add a hygiene appointment to their treatment. The following three steps should be taken in quick succession to fill your calendar. Continue reading →
Are you bringing in dozens of new patients each month and still don’t have a full hygiene schedule? With that type of patient volume, what gives? You should have more than enough patients to maintain a packed calendar.
The problem is not that you lack patients. It seems that your marketing efforts to bring in new patients are spot on. You are probably providing quality care to generate referrals from happy patients. Instead, it sounds like your current patients are not returning as regularly as they should. Your recall strategy could use a boost. Continue reading →
Indoctrinating patients to your dental practice will turn a patient who visits for a one-time hygiene appointment into a lifelong evangelist. This has nothing to do religion (aside from language); rather, this involves winning others over with extreme enthusiasm.
What are examples of businesses that have done a great job indoctrinating their audience? Tesla is a perfect example. People talk about how great their cars are without ever having driven one, let alone owned one. Apple computers have wait lines and underground markets for their new releases. These companies have a powerful pull that attracts an audience like honey to bees. Continue reading →
If you are serious about marketing to your patients, you’ve probably created some awesome designs that you are proud of. Maybe you worked with a graphic designer to create a flyer advertising a seasonal offer or a beautiful brochure with photos of your newly renovated office. You’ll want to get the most use out of these materials because they look great and you spent time and money on them.
It might seem like a no-brainer to save the image as a large JPEG or PDF file to include in your marketing emails. YAPI’s integration with MailChimp makes it easy to send email blasts to your patients. It’s quick and cost effective.
This is actually not a good idea, for reasons you may not know. So let’s discuss why including large images in your emails is not recommended. Continue reading →
Fall is often one of the busiest times of the year. Your patients with kids are still adjusting to their “back to school” routines. There are tons of fun activities to take part in from fall sports to pumpkin picking. Everyone is preparing for the holiday season. Scheduling a dental appointment is far from a patient’s mind, especially if they aren’t experiencing any oral problems. They have little motivation to call the office to put one on the calendar.
Many of your patients might not realize that their dental insurance benefits expire at the year’s end if they don’t use them. If they do try to make an appointment when December rolls around, your office will likely be booked until the next year. Continue reading →