If you are serious about marketing to your patients, you’ve probably created some awesome designs that you are proud of. Maybe you worked with a graphic designer to create a flyer advertising a seasonal offer or a beautiful brochure with photos of your newly renovated office. You’ll want to get the most use out of these materials because they look great and you spent time and money on them.
It might seem like a no-brainer to save the image as a large JPEG or PDF file to include in your marketing emails. YAPI’s integration with MailChimp makes it easy to send email blasts to your patients. It’s quick and cost effective.
This is actually not a good idea, for reasons you may not know. So let’s discuss why including large images in your emails is not recommended. Continue reading → Why You Should Stay Away From Images in Email