How to gain new patients from Google

How to gain new patients from Google (3 Steps)

By Justin Morgan

If earning new patients from Google is a mystery to you, and you’d like to learn more about how to attract more patients, this article is for you.

There are 3 steps to positioning yourself as a new patient magnet that Google will lift up as the best selection in your community. Continue reading

New Year, New Benefits: How to Remind Patients That Their Benefits Have Renewed [Free Email Templates]

New Year New Dental Benefits; renewed-dental-insurance-benefits

A fresh year inspires many people to set new goals and resolutions. A lot of your patients are probably setting healthy goals for 2017 including working out more and eating right. That is why now is a peak time to send them a recall reminder that addresses their oral health.

Preventive dental care may or may not already be on their resolutions list, so give your patients an extra push. Maintaining a fit smile coincides with living a healthy lifestyle. Your patients are already thinking about how to improve themselves this year. Why not start with their teeth? Continue reading

7 Effective Patient Education Strategies

7 Effective Patient Education StrategiesFocusing on patient education can increase patient retention and case acceptance, two primary goals for dental offices. Patients who are educated about oral health will value your services and are less likely to break appointments. They will stay on top of recall because they know how important it is to their overall health.

The majority of patients do not have much knowledge about dentistry. The information that they do have likely comes from articles they’ve read or the experiences of their friends and family members. The validity of their sources might be questionable. Continue reading

How to Handle Perpetual Appointment Breakers

How to Handle Perpetual Appointment Breakers; missed-appointmentEvery office has those patients that either show up late or miss appointments again and again. You know who they are. They might tell you they are very sorry, but something came up at the last minute. They might not appear to feel bad at all. Whatever the reason, it happens continuously, and they cannot be trusted to keep an appointment.

These are the patients that you should never pre-appoint. Pre-appointing patients is an excellent recall habit that increases retention, but not everyone deserves the opportunity. It should be a privilege reserved for your compliant patients – those who value your service and that you can trust. Continue reading

How to Indoctrinate New Patients in Two Steps

How to Indoctrinate New Patients in Two Step; happy-dental-patientIndoctrinating patients to your dental practice will turn a patient who visits for a one-time hygiene appointment into a lifelong evangelist. This has nothing to do religion (aside from language); rather, this involves winning others over with extreme enthusiasm.

What are examples of businesses that have done a great job indoctrinating their audience? Tesla is a perfect example. People talk about how great their cars are without ever having driven one, let alone owned one. Apple computers have wait lines and underground markets for their new releases. These companies have a powerful pull that attracts an audience like honey to bees. Continue reading

Why You Should Stay Away From Images in Email

Why You Should Stay Away From Images in Email

If you are serious about marketing to your patients, you’ve probably created some awesome designs that you are proud of. Maybe you worked with a graphic designer to create a flyer advertising a seasonal offer or a beautiful brochure with photos of your newly renovated office. You’ll want to get the most use out of these materials because they look great and you spent time and money on them.

It might seem like a no-brainer to save the image as a large JPEG or PDF file to include in your marketing emails. YAPI’s integration with MailChimp makes it easy to send email blasts to your patients. It’s quick and cost effective.

This is actually not a good idea, for reasons you may not know. So let’s discuss why including large images in your emails is not recommended. Continue reading

Remind Patients to Use Their Benefits Before They Expire

Remind Patients to Use Benefits Before They Expire

Fall is often one of the busiest times of the year. Your patients with kids are still adjusting to their “back to school” routines. There are tons of fun activities to take part in from fall sports to pumpkin picking. Everyone is preparing for the holiday season. Scheduling a dental appointment is far from a patient’s mind, especially if they aren’t experiencing any oral problems. They have little motivation to call the office to put one on the calendar.

Many of your patients might not realize that their dental insurance benefits expire at the year’s end if they don’t use them. If they do try to make an appointment when December rolls around, your office will likely be booked until the next year. Continue reading